The Chatfield Family has been involved in the auto recycling industry for the past
40 years and has been handed down through to the next generation. This generation
gap has inherited the ability to utilize the opportunities that the internet age
presents.
What's Wrecking (previously known as E-Auto Parts) was established in 2004, by Warren Chatfield. With the advances in
eCommerce, an interest in how the auto recycling industry’s potential could be utilised,
making use of the opportunities the internet revolution and technology provided.
Hence, the online auto parts locater was designed and developed, resulting in an
interactive system, which improved the accessibility and efficiency of locating
parts and has evolved into a leading and advanced up to date website system.
To make this a commercial proposition, steps we taken to continue developing the
system for the consumer, to relate to this website. The modern consumer is using
the internet so frequently that there has been an online boom, resulting in a greater
demand for goods and services online and of equal importance, a shift from traditional
consumer/ customer behaviour.
|